Turn your messaging into a revenue engine.
You've built something worth choosing.
We help you communicate what makes it different, why it matters, and why customers should choose you over your competition.
The same strategic tools used to shape iconic global brands, adapted for growing businesses to improve conversions.
Your business is better than the way you explain it.
Great businesses get overlooked when they sound like everyone else, a problem only getting worse as AI-generated messaging becomes more common.
We provide the strategic foundation to turn AI into an ongoing source of differentiated messaging, grounded in human expertise and designed to improve conversions.
How it works
A Messaging Engine for every touchpoint
Services
Messaging Engine
One clear strategy. Every message working together.
Component #1
Brand Foundation
Know what makes you worth choosing.
We define who you’re for, what makes you different, and why it matters to customers, so you have the clarity to create messaging that converts more effectively.
Component #2
Messaging Library
Make your value clear at every touchpoint.
Ready-to-use messages designed for the moments that matter, from introducing your business to giving customers the confidence to choose you.
Component #3
AI Messaging Toolkit
Stay on-brand as you grow
A repeatable way to turn your Brand Foundation into differentiated messaging grounded in human expertise.
Includes a custom AI prompt, a messaging brief , and a brand voice guide to help future copy stay clear, consistent, and unmistakably yours.
About us
Big-brand experience. Small-business understanding.
I've seen both sides of building a brand. As a brand strategy consultant for Fortune 100 companies and a brick-and-mortar business owner, I saw firsthand the impact messaging can have on a small business or startup. When you clearly communicate your value, what makes you different, and why it matters to your audience, it can quickly change the trajectory of your business.
The challenge is that for most startups and small business owners, that kind of strategic clarity has either been locked inside Fortune 100 consulting firms charging hundreds of thousands of dollars, or reduced to templates, coaching programs, and generic AI-generated messaging. AI is a powerful tool, but on its own, it often creates predictable language that makes entire categories sound the same. We believe AI becomes truly useful when it is guided by human judgment, taste, integrity, and real strategic expertise.
That is why Novoa Consulting brings the rigor of Fortune 100 brand strategy to startups and small businesses in a way that is built for immediate impact. We are creating tools that turn AI into a ongoing source of relevant, differentiated messaging, grounded in human expertise.
Maximiliano Novoa, Founder
We’ve helped shape some of the world’s most iconic brands:
Consultants
Maximiliano Novoa
Founder + Executive Consultant Max is a Brand Strategist with over 10 years of experience helping companies like Amazon, American Express, and Volvo grow. As a business owner himself, he was inspired to make the same caliber of brand strategy accessible to growing businesses. Today, he helps founders explain what makes their business valuable, different, and worth choosing, so their messaging can finally match the quality of what they offer.
Mae Wiskin
Mae holds a Master's from Parsons and spent years with the U.S. Peace Corps before building a 13-year career in brand strategy across clients like Progressive, Uber, and Peloton. Born in Bangkok and based in Brooklyn, she brings a rare combination of global perspective and commercial rigor to every engagement.
Executive Consultant3 ways to partner together
Book an Intro Call
Let's make your message as strong as your business.
We work with a select number of businesses at a time to ensure every engagement delivers measurable results.
Book a free 30-minute fit assessment to see whether our tools are right for your business.