Turn your messaging into a revenue engine.
Fortune 100 messaging strategy, tailored to startups and small businesses whose value is greater than the way they explain it.
Most businesses don’t have a marketing problem, they have a strategy problem.
They lack the strategic foundation to explain what makes them different, relevant, and worth choosing. Without that, even the best marketing agencies, coaches, or AI tools can only take them so far.
Our tools turn AI into an ongoing source of on-brand messages, grounded in human expertise and built to improve conversions.
How it works
A Messaging Engine for every stage of the funnel
Services
Messaging Engine
The same strategic tools used to shape iconic global brands, adapted for growing businesses to improve conversions.
Component #1
Component #2
Brand Foundation
Defines who you’re for, what makes you different, and what customers can count on you for, so you have the clarity to create messaging that converts more effectively.
Messaging Library
A set of 25 ready-to-use messages for every step of the funnel, so you can communicate your value clearly and give customers a stronger reason to take action.
Component #3
Message Generator Toolkit
A repeatable way to turn your Brand Foundation into on-brand messaging grounded in human expertise, with an AI prompt template and tone-of-voice guide to help future copy stay clear, consistent, and unmistakably yours.
About us
We bring the strategic rigor usually reserved for the world’s biggest brands to growing businesses.
As both a brand strategy consultant for Fortune 100 companies and a brick-and-mortar business owner, I saw firsthand the impact messaging can have on a small business or startup. When you clearly communicate your value, what makes you different, and why it matters to your audience, it can quickly change the trajectory of your business.
The challenge is that for most startups and small business owners, that kind of strategic clarity has either been locked inside Fortune 100 consulting firms charging hundreds of thousands of dollars, or reduced to templates, coaching programs, and generic AI-generated messaging. AI is a powerful tool, but on its own, it often creates predictable language that makes entire categories sound the same. We believe AI becomes truly useful when it is guided by human judgment, taste, integrity, and real strategic expertise.
That is why Novoa Consulting brings the rigor of Fortune 100 brand strategy to startups and small businesses in a way that is built for immediate impact. We are creating tools that turn AI into a ongoing source of relevant, differentiated messaging, grounded in human expertise.
Maximiliano Novoa, Founder
We’ve helped shape some of the world’s most iconic brands:
Consultants
Maximiliano Novoa
Founder + Executive Consultant Max is a Brand Strategist with over 10 years of experience helping companies like Amazon, American Express, and Volvo grow. As a business owner himself, he was inspired to make the same caliber of brand strategy accessible to growing businesses. Today, he helps founders explain what makes their business valuable, different, and worth choosing, so their messaging can finally match the quality of what they offer.
Mae Wiskin
Mae holds a Master's from Parsons and spent years with the U.S. Peace Corps before building a 13-year career in brand strategy across clients like Progressive, Uber, and Peloton. Born in Bangkok and based in Brooklyn, she brings a rare combination of global perspective and commercial rigor to every engagement.
Executive Consultant